Importance Of Effective Marketing Strategies For A Wood Marketing Company
Steve Larosiliere
April 24, 2024
Darrel
Brad and Hannah Klingman have built a business around solving a persistent problem in wood manufacturing that many overlook – the sticky residue left behind by labels. Their company, Rise Up Label, offers a groundbreaking solution that addresses this costly issue plaguing cabinet makers, millwork companies, and woodworking businesses across the country.
Manufacturing efficiency depends on seamless processes, yet something as simple as a label can create significant bottlenecks. When standard removable labels leave behind sticky residue on wood components, it creates extra work, wastes time, and risks damaging expensive materials. Production managers find themselves allocating valuable labor hours to cleaning off residue with turpentine and rags – an unnecessary expense that impacts the bottom line.
The problem extends beyond just operational inefficiency. For high-end cabinet and millwork manufacturers producing thousands of components daily, residue from labels can compromise product quality and lead to customer dissatisfaction. Even small custom shops face similar challenges when using standard office supply labels that mar their carefully crafted pieces.
Rise Up Label’s journey to developing their zero-residue solution started in the 1990s when Brad Klingman worked with one of the largest cabinet companies in the country. Through extensive collaboration with engineers and plant managers, he gained deep insights into the manufacturing challenges posed by standard removable labels.
Rather than accepting this as an unavoidable problem, Brad worked with adhesive manufacturers and label mills to identify the optimal combination of materials. This involved testing various ultra-removable adhesive formulations paired with specific label stocks and liners. The result was a proprietary label that removes cleanly without leaving any residue behind.
Building on their initial success, Rise Up Label continues to innovate with solutions like their paint mask label. This multi-layer label allows printed information to remain protected and readable even after wood components go through painting and staining processes. A simple pull tab reveals pristine label information without requiring reprinting or replacement.
This advancement addresses another key pain point in wood manufacturing where traditional labels become illegible after finishing processes. The paint mask label maintains critical tracking information throughout production while eliminating the need for workarounds that waste time and materials.
From small custom shops to large manufacturers producing over 2,000 cabinets daily, Rise Up Label serves the entire spectrum of wood manufacturing businesses. Their labels have become an essential operational component, with many companies discovering that this seemingly minor change delivers major efficiency gains.
The impact is particularly notable for high-volume manufacturers where even small process improvements compound into significant cost savings. By eliminating residue cleanup and streamlining labeling workflows, companies can redirect labor hours to value-adding activities.
Rise Up Label takes a collaborative approach, working closely with equipment manufacturers, software providers, and industry partners. This allows them to ensure their solutions integrate seamlessly with existing manufacturing processes and technologies.
Their expertise in label applications helps partners address customer challenges more effectively. When major equipment providers struggled for decades to solve residue issues, Rise Up Label stepped in with proven solutions that enhanced the overall manufacturing process.
As a family-operated company, Rise Up Label brings a personal touch to serving the wood manufacturing community. Brad works alongside his daughters Hannah and Callie, combining decades of label industry experience with fresh marketing perspectives.
Their focused approach sets them apart – while many label companies serve diverse industries, Rise Up Label concentrates exclusively on providing specialized solutions for wood manufacturers. This dedicated focus allows them to deeply understand industry challenges and continually refine their offerings.
Rise Up Label recognizes that many manufacturers may not realize the full impact of label-related inefficiencies on their operations. Through industry events, direct outreach, and educational content, they help companies identify opportunities for process improvement.
Their presence at major trade shows like IWF provides hands-on demonstrations that clearly illustrate the difference between standard labels and their zero-residue solution. These practical demonstrations often become defining moments for manufacturers who previously accepted residue as unavoidable.
As wood manufacturing continues advancing with automation and lean processes, seemingly small optimizations like label selection become increasingly important. Rise Up Label positions itself as a key partner in this evolution, focusing on continuous innovation and industry-specific solutions.
Their commitment to solving real manufacturing challenges has earned them a reputation as trusted advisors rather than just label suppliers. By maintaining this consultative approach while expanding their reach, they help more manufacturers optimize their operations.
Join the community of forward-thinking wood manufacturers who have discovered the power of zero-residue labeling. Connect with the Woodpreneur Network to learn more about innovative solutions transforming the industry. Your success story starts with one conversation – reach out to fellow wood manufacturing professionals who understand your challenges and can guide you toward practical solutions that drive real results.
