In this episode, Steve Larosiliere interviews George Peña, who shares his journey as an urban logger and woodworker. George explains how his passions for woodworking and falconry intersect, offering a unique perspective on craftsmanship. He discusses the complexities of running a sawmill, the challenges of marketing his business, and his goals for future growth. George highlights the value of collaboration with other trades, old-world techniques, and the philosophy of pursuing work that you love.

Key Takeaways

  • George has been in the urban logging business for seven years, primarily milling redwood for outdoor structures.
  • His interest in woodworking began with creating equipment for falconry, which he also practices professionally.
  • He operates a portable sawmill and is searching for a permanent location to expand his operations.
  • Marketing remains a significant challenge, though his business thrives on word-of-mouth and local referrals.
  • George emphasizes the importance of collaboration, community, and the philosophy of loving your work.

Chapters

00:00 – The Journey of an Urban Logger

02:52 – Milling and Woodworking: A Craftsmanship Perspective

06:04 – Falconry: A Unique Profession

09:08 – The Business of Sawmilling

11:56 – Marketing Challenges and Strategies

14:58 – Future Aspirations and Growth

17:57 – Collaboration and Community in Craftsmanship

20:51 – The Philosophy of Work and Passion

FULL PODCAST FOLDER: https://drive.google.com/drive/folders/1X2dyqIdD1ls0nDLQU1u33NuwFis8Bhw-?usp=drive_link

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with George at:

https://www.instagram.com/oldlakemillandlumber/