Importance Of Effective Marketing Strategies For A Wood Marketing Company
Steve Larosiliere
April 24, 2024
Steve Larosiliere
“We’re working on something right now, and I need some advice. Here in San Diego, we are one of the hubs. There are breweries, all kinds of restaurants in the downtown area, and now expanding into North Park and all these different neighborhoods, lots of really classy stuff. Many are interested in sustainable materials when making things in their restaurants and businesses.
We’re hoping that the future of being able to market this stuff is going to be reaching out to restaurants, businesses and we need to find a way that we can put what the idea is of lumber cycle and Urban Wood into a small enough package that I can start distributing.”
Finding ways to work with larger businesses and expand the reach of your operation is a challenging feat but one that Steve has a lot of practical experience with. Fortunately, thanks to running the Woodpreneur meet-up at his location, Tom has hands-on experience creating the event he needs to make this change happen.
“So invite them or go and take pictures of the wood in their location, get a testimonial and maybe take your best samples and throw an event at Lumbercycle. Maybe bring your mobile mill down to your place in National City and have a cocktail party similar to what we did with our Woodpreneur meet-up.
Then you invite all those people to come and then do a panel discussion with the three or four of the restaurants that have used urban wood, and then you do a panel discussion on the top concerns in restaurant design. You could have a conversation about restaurant design and in your invite talk about how to decrease costs in the age of inflation while designing your restaurant or something similar. A recession is coming up, and people will be looking for ways to save money.”
No matter what you’re trying to accomplish for your business, you must center yourself in the conversation in your community. Creating situations that foster those kinds of relationship-building opportunities is essential.
“The best way to save money and be sustainable is to use Urban Wood. So you invite all those people together and become the center of it. You get some leftover beer, some wine for dinner, some appetizers, and some seats or a mingling bar type, you have a conversation, and you record the whole thing.
The people who couldn’t come get a repeat of the panel discussion. The follow-up is that they can talk to you to do a consultation. Ensure that you have a designer or somebody on your team who can speak in their language. The next thing you know that they’re placing orders with you. That’s it; the call to action is that they’re placing orders with you for their projects.”
Website: https://www.lumbercycle.org
Instagram: @lumbercycle
